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Priority placement in “organic” search results of the top Internet search engines is a highly competitive and advantageous place to market your Grand Rapids business. The Neon Goldfish Search Engine Optimization (SEO) program focuses on analyzing the consumer market to identify keywords being used to search for products and services in your industry. These keywords serve as the foundation of your Search Engine Optimization program, and are strategically placed within your website -- along with other strategies -- to best position your business with Google, Yahoo, MSN and other top search engines.
Check out this brief outline of the Neon Goldfish Search Engine Optimization process:
Market keyword analysis: We will find out the keywords and phrases consumers use to find your products and services to ensure your target market is being reached.
Sizing up the competition: We will then analyze the websites currently holding priority positions under your targeted keywords and phrases, and then develop a strategy to gain priority positioning.
Site optimization: Your website pages are then thoroughly reviewed and optimized by integrating the targeted keywords and phrases into body text, page titles, descriptions, meta/alt tags, heading tags, renaming HTML filenames, internal hyper-linking, and the site map.
Back-link implementation: A plan is formulated to generate incoming links to your website from third-party sites. This will increase the importance and relevancy levels of your website in the eyes of the search engines.
Search engine submission: The pages of your website are submitted to various search engines and directories for indexing.
Analysis and reconfiguration: Results are measured over a specified period of time, with necessary adjustments made to maintain priority page positioning and traffic to your website.
Reporting: Web traffic statistics are used to measure your return on investment (ROI), increase page rankings, and make necessary adjustments to strategies and objectives for your new site.
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